WAGASHI is traditional Japanese confectionery. Its delicate taste / texture and beautiful appearance has been attracting many people for a long time, and we believe WAGASHI makes people feel happy and at peace. We keep opening up the possibilities of WAGASHI and keep producing the most delicious and quality products across borders and generations.
“WAGASHI” refers to traditional Japanese confectionery which is mainly made from simple ingredients such as beans, rice, wheat, sugar, agar and fruit. WAGASHI’s delicate taste / texture and beautiful appearance has been attracting many people for a long time, and it has become an important part of Japanese culture.
Our first US store opened in New Jersey in 1995 and since then, we’ve opened stores in New York, California and Hawaii to spread the beauty of WAGASHI to people in the USA. The expansion has been not only in the USA but also globally and now our products are available at our stores in the UK, Taiwan, Singapore, Thailand and Vietnam.